WordPress is a popular content management system that allows you to create websites and blogs. You can easily add an online store to your Wordpress site with the help of a plugin. Please, contact us to get the plugin.

Once installed, the plugin automatically creates a Store page where your customers can shop with you. You can set up and manage your online store right from your Wordpress back-end. The store admin area is built in there, so you can manage your entire e-commerce website from one place.

If you run your website or blog on the self-hosted WordPress.org platform, you can easily add your online store to it using a plugin.

To add your online store to a WordPress site:

You can access your store admin either directly or right in your Wordpress back-end:

You can add products from different categories to different pages of your website. Let’s say you have some products on sale or you sell clothes for men and women and you want to display all these products on separate website pages.

When you add a store category to a separate website page, the link to this page appears on the website menu. This provides more chances to attract customers’ attention as the designated category is visible from any website page.

To add a category of products to a separate page on the WordPress website:

3. If necessary, customize this category’s design (these changes won’t affect other categories) – select the block with the store category to see its settings and choose from the design options in the Block on the right:

4. Click Publish when you are satisfied with the result.

5. Repeat the above steps with other categories.

That’s it, you have added your store categories to different website pages and your customers can access them from your site menu.

You can add one product from your online store to any website page. For example, you can create a landing page for a new product or highlight a non-selling product in a post to stimulate sales.

To add one product to a page on the WordPress website:

4. If you want to modify the appearance of the product card, click on the block with the product and change the block settings on the right:

5. Click Publish to save the page changes.

Alternatively, you can create a product landing page from your WordPress admin panel → your online store plugin → Storefront. Click Add a product page and select the product you want to highlight.

You can promote products from your online store on your WordPress website by using widgets. There are three types of widgets to choose from:

When activating a widget, you can also choose where to show it on your website so depending on your design theme, you can show products in a sidebar, footer, or other and thus attract more customers’ attention to your products.

To feature products on your website:

In addition to products, you can also add other store widgets on this page:

After you add any of these widgets, check to make sure they fit with your site’s design.

You can add a product search box to any page on your WordPress website:

3. Save the changes.

If you have a large product catalog and use filters to help your customers find a product, you can add a search page to your site — it will contain the product search box, product filters, and your product list.

To add a search page:

If products in your store are divided into categories, you can show store categories in the drop-down of the website menu. This will improve your website navigation and will help customers find products faster.

As you add new root categories to the store, they will be automatically added to this menu.

Here is how to add your store categories to the WordPress website menu:

4. Click Add to menu.

5. Click Save Menu.

If you added a new root category to the store and it doesn’t display in the menu, click Refresh categories list link in the WordPress admin panel → Appearance → Menus.

Also, in Appearance → Menus you can add other store links to your website menu:

Select what links will be helpful for your customers and add them to the website menu.

Most websites offer an option for users to create accounts. You can use it for different reasons: generate a list of customers, hide specific pages from unregistered users, etc.

Your online store also allows customers to create accounts and log in. In the store account, customers can see their order history and get discounts if they belong to customer groups among other options.

If you offer a login on the website and in the store, two login icons and dual login may confuse your customers. In this case, you can automatically log your customers into the store when they log into your Wordpress website. For this, you can turn on the Single Sign-On setting (SSO).

To enable the Single Sign-On option on your WordPress website:

A sitemap helps search engines like Google, Bing, Yahoo to better index your site. It provides search bots with the complete structure of your site which allows for faster indexation. When your website and store pages are indexed, they appear in search results and help potential customers find your store.

To create a sitemap for your Wordpress site and include product and category links, you can use one of the plugins:

Fully compatible with your online store, these plugins will add links to the product and category pages of your store to the generated sitemap. This way, search engines will be able to index your website pages along with the store pages.

You can have two or more different online stores on the same WordPress website. Add one store with a plugin and add additional stores with a code. Don’t be afraid of the “code” word. It’s a ready code — you just need to copy and paste it.

TIP: You can also add different categories of the same store to different website pages.

To add the second store with code:

4. Go to the WordPress Admin Panel → Pages and open the page where you want to display the store.

5. Click Add Block → Custom HTML.

6. Paste the copied code to the field.

7. Save the changes.

You will see the store's home page on the website. To add other stores to the website, follow the above steps for each store.

TIP: Make sure to add stores to separate pages – one store on a page. When two store codes are added to pages, only the first one will display on the page.

In case you initially connected a wrong store account or just decided to put another store on the website, you can connect the plugin to another store anytime. Here is how to do it:

After you complete the steps, the new store will appear on your website.

You can restrict access to your store admin area in WordPress with the help of the User Role Editor plugin. Here’s what you need to do.

5. Use the Quick filter field and find manage_options:

6. Disable it and click Update.

7. This person will not be able to access your online store backend when using your WordPress Dashboard.